Ask Me Everything - Founder - Amanda Mitchell-Creel @ April 18th
ASK ME EVERYTHING
Founder @ Southern Hospitality Marketing and Public Relations
Amanda will be answering your questions about what it's like to be a founder of her own business and work with such a wide variety of High-Profile clientele!
HOW TO PARTICIPATE:
Post your questions for Amanda in the comments section below!
She'll be answering your questions on Tuesday, April 18th, 2023!
More about Amanda Mitchell-Creel
Amanda began her career in the marketing industry doing event marketing for companies like Jeep, Pepsi, Reebok and the US Army in 2000. Amanda used the knowledge gained from promotional and experiential marketing to assist her clientele in reaching their audiences through media and generating additional income through endorsement deals. Amanda Mitchell officially opened Southern Hospitality Marketing & PR in 2007 as a public relations, marketing, and management firm; that designs and executes full-service publicity campaigns, special events and benefits for Hospitality, Fashion, High Profile Personalities and Charitable Organizations on the national, regional, and local levels. Amanda has also collaborated with various labels and created successful campaigns for independent record labels, magazines and recording artist. She was a marketing expert for some of your favorite NFL players: Jason Babin, Trent Cole, and John Abraham.
Best Answers
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Hi, thank you for taking the time to ask me a question. I did go to College, but not for the field I wound up working within. I knew I wanted to be a Forensic Investigator and had zero knowledge of Marketing during that time. My knowledge and education in the files came through experience that one might say I stumbled upon, by being in the right place at the right time and had wonderful mentors who guided me as I learned through hands on and real life experiences.
I do operate on my own with the assistance of 1099 employees when the need arises and interns
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Great question… the day in the life is not for the faint of heart lol. We are constantly having to think outside of the box, watch competitors and work in creating new concepts while implanting and maintaining the current marketing plan. There are up days and down days. Days where you feel defeated and days where you can’t wait to celebrate
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Originally I did not choose this career. I wanted to go into Criminal Justice. But some say I have a knack for relaying a message whether it be for a brand or a person (which is also a brand in many cases).
my first experience was with Pepsi and a marketing agency where they pursued me to help execute a spring break event in Panama City Beach, FL. I declined at first but eventually was intrigued with the offers; Took the chance and fell in love with an industry of experiential marketing that I did not know even existed. That later translated into a career in Public Relations . Though I am slowly Segwaying out of the industry to follow a passion in Culinary Arts I still have to focus on marketing and PR on the daily.
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Thank you, I have worked hard to develop those connections and absolutely networking is a part of it!! You have to continue to meet new people and look for ways to increase your clients value by networking. You never know when a person who is in a field nothing related to your client but might have Interest in something they do and that one conversation could result in hundreds of thousands of dollars for your client
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oops I accidentally posted before I finished answering your questions.
my advice to HS and College. Find something you are interested in something that you can grow with and don’t Be afraid to take the risk. If you see something that you aren’t sure what the career path is that does your interest inquire. Most people live to talk about themselves and their jobs.
when I was younger I did not have a healthy balance in work and personal life and I regret that. I focused so much on work that I missed many valuable moments with family and friends. You must decide early on to turn off that phone and turn off the computer and relax.
I started with Pepsi doing experiential marketing during spending break and found a job I was passionate about and continued to look for ways to grow within the industry. Till eventually going on my own.
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The biggest strategy is to draft put a plan and figure out all the pros and cons of each plan then execute the one that best fits the initiative and goal you are trying to achieve.
my plan is now segwaying out of the PR and Marketing role to pursue a personal passion where I will still implement marketing and PR strategy I have learned over the years
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Draft your business plan, go over it with people on the industry you trust. Then file all your necessary paperwork. Llc, EIN etc
DONT give up. Life is a series of ebb and flow there will be great days, good days and bad days. You just have to look at the bad days, find the silver lining and learn how to grow from it.
marketing, PR are all jobs where you strive to come up with new exciting ideas and sometimes you get to complete and see an idea come to life. Sometimes you Mr clients don’t like the idea or you have to build in a different idea to your original plan. Keep those ideas filed away. You never know when it might work for a different client.
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I always say never stop learning. Though I have experience technology and demands change daily so if you feel like you are experienced and don’t feel the need to continue to broaden your horizons then you are keeping yourself from growing. NEVER as stop learning.
marketing was never a passion until I found out that there are multiple levels of marketing experiential was where I started. I fell in love with that because I am a very people driven person and I am also someone as a consumer who likes to taste touch smell here something before I buy it so exponential was the best category for me to start out with which gave me a great platform to learn more about the marketing industry as a whole, which also segued into a PR position where I could combine the two.
A freshman in high school. Wow you’ve already started your learning about things that interest you in figuring out ways to make your passions into a job that suits your needs. Explore the opportunities. Ask questions never stop asking questions about different opportunities that are out there try different jobs when you’re younger see what best fits your personality and where you could envision yourself on a daily basis.
Good luck
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After I found out about marketing and learned all of the different levels that there are, it became a passion; before that I can’t say, I had a real interest at all. The favorite part of my career is the fact that I simply get bored very easily, and I’m not good at sitting and things being the same or stagnant for myself in the marketing and PR world things change on the daily they can change on the hour by the minute so you have to be on your toes. You have to be alert, aware, and evolve with the industry and the current needs of consumers and your clients
I actually was sitting at a restaurant and discussing a marketing and PR strategy with a friend of mine, who was also in the industry, getting some feedback and advice something that I always suggest find peers that you trust that you can discuss things with without giving away too many secrets and Cedar beside me happen to be an NFL agent and he was impressed with the direction. I was taking the conversation and gave me the opportunity to work with one of his new and rising stars from that moment on he liked what I did I was passed on to other NFL agents who also liked what I did for their clients and the relationships continue to build that way a lot of my client bases were formed organically.
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My biggest advice is watch listen and take notes. As you progress in the career, you will see things that you would have changed from your initial internship things that you could make better but also watch learn and understand why things are being done the way that they; it may not always seem like it, but there is a method to the madness
making sure I balance social life and work life with technology being as it is it is very easy to not disconnect from work. You always have your phone on you. It’s always access to an email always access to a phone call. You have to figure this out and make sure that you value your time and your personal space because if you don’t, it can ultimately affect your health.
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Answers
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Hello,
Thank you Ms. Amanda for taking your time to answer our questions.
1). Did you go to college? If so what career pathway did you choose to earn your degree in to become a public relations, marketing, and management firm owner; that designs and executes full-service publicity campaigns, special events and benefits for Hospitality, Fashion, High Profile Personalities and Charitable Organizations on the national, regional, and local levels.?
2). Do you operate your business on your own or do you have a staff? If you have a staff to assist you with your clients, what work qualities and or training do you expect them to have before they work for you?
Again thank you for your time.
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Hello Amanda! My question is what is your “day in the life” look like working in marketing?
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Only question i really have is why did you choose this career? What did you go through to be able to do this?
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wow, you've got so many cool connections!!! Just a couple questions from an insqusitive freshman:
- Do you feel like networking is an important aspect of your job?
- What advice would you recommend to high schoolers and college students, respectively??
- how do you balance your work life with your personal life??
- What kind of experiences early on led you to choose the path into marketing and get you to your present job?
can't wait for your answers, and thank you for being willing to answer them!!!
-penny
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Hello Ms Amanda, please what strategies did you use to make you a successful
business woman. (2) Please what is your long term plan for your business?
(3) With regards to network markrting, kindly give me some of the tactics you used
which enables you to be on track always.
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Hello Ms. Creel! Thank you for taking the time to answer our questions!
- How do you start out with small businesses? What should you do first?
- What is your best advice, for when you feel like giving up?
- Have you ever had an experience when you come up with a new exciting idea, but don't finish the others? Then you keep adding new ideas, instead of finishing previous works- then get lost in the pile of unfinished work? If so, then what is your best advice?
Thank you for all you do!
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Hi @Amanda Creel. Thank you so much for the wonderful oppurtunity to allow us to be able to reach out to professionals like you and get answered as well. I was wondering if you would be able to answer a few of mine below.
- Taking a look at what you have done, you sound like your very experienced. How is that?
2. Has marketing always been a passion of yours? If so, how did you discover it and what did you do to follow that passion?
3. What drives you to do this job? Is it just based on talent, interest, or even both?
4. What can I do to follow my passion as a freshman in High School?
Thank you so much for your time and I look forward to hearing from you soon.
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Hi, Ms. Creel! After reading a little bit about your career, I have a few questions for you—
- Why did you decide to go into the marketing industry?
- What is your favorite part of your career?
- How did you get the opportunity to work with NFL players?
Thank you for your time, I appreciate it!
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Hello Ms. Creel! I'm excited to ask you some questions!
- I see that you do marketing within your work and as a student who is currently enrolled in a marketing internship, what advice would you give me? It can be general advice about marketing or something specific.
- What is the hardest thing about your work?
Thank you!
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Thank you again for answering my questions. I appreciate that you shared some valuable information including, it is okay to change career pathway majors and still be successful.
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Wow! Thank you so much for answering my questions!
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