What is the important thing for you when looking at Colleges?
For myself, the location is not the issue(although I don't want to go near the West Coast). My main concern is:
Graduate Rates: If it is low, then I know that either they let everyone go to their colleges, or the classes are not great.
The Acceptance Rate: I know the college will be terrific if the acceptance rate is extremely low.
The Program: I plan to go to a college that is Engineering/Tech-based. The professors, students, and I will be extremely focused and I know that I will receive the exact knowledge and training I need to succeed in a certain field.
What does the College represent: Do they believe a certain belief I don't? Or do they allow/support things I don't agree with? It's important because I will learn from these professors for years, and I need to be comfortable and receive only things I consider to be true.